• Muhammad Idul Muflihsakkir Ilmu Komunikasi, Universitas Muslim Indonesia
  • Hadawiah Hadawiah Ilmu Komunikasi, Universitas Muslim Indonesia
  • Izki Fikriani Amir Ilmu Komunikasi, Universitas Muslim Indonesia
Keywords: Identity Communication, Self Meaning, Metrosexual Men


The purpose of this study was to find out how the application of identity communication to Metrosexual Men in Makassar city, find out how Metrosexual Men self-determination forms towards their environment in social interactions in Makassar City, and find out the social construction of self in Metrosexual Men in Makassar City. This study uses phenomenological studies, which are more systematic, comprehensive, and practical as an approach that is useful for capturing various phenomena in the social world. The informants in this study were five people from various professions. Data collection techniques used are observation, interviews, and documentation. The results of this study indicate that (1) Metrosexual men practice self-identity communication by looking determined, taking care of themselves, and following a lifestyle that is developing as a way to show social status, communicate the informant's identity to others. (2) Metrosexuals interpret their surroundings by showing their intentions and goals in appearance. They just want to be recognized and appreciated for their existence and not be given a negative impression by society. (3) Social communication practices of Metrosexual Men in a way that pays close attention to ethics in communicating. Metrosexual men in Makassar City use their verbal communication with the right language in communicating with their social environment, Metrosexual men also use their nonverbal communication appropriately starting from body language, body position, gestures and smells. That way,


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