Karya Ilmiah Mahasiswa (KIMA)
type: channel
description: Jurnal KIMA (Karya Ilmiah Mahasiswa) merupakan jurnal ilmiah yang mempublikasikan hasil penelitian yang dilakukan oleh mahasiswa di lingkungan Fakultas Sastra, Ilmu Komunikasi, dan Pendidikan (FSIKP) UMI. Jurnal ini menjadi wadah akademik untuk pengembangan dan diseminasi karya ilmiah dalam berbagai bidang keilmuan, meliputi Sastra Inggris, Sastra Indonesia, Sastra Arab, Ilmu Komunikasi, Pendidikan Bahasa Inggris, serta Pendidikan Bahasa dan Sastra Indonesia. Jurnal KIMA diterbitkan dan dipublikasikan secara berkala oleh P3JI FSIKP UMI sebagai bentuk komitmen dalam mendorong budaya riset, meningkatkan kualitas publikasi ilmiah, serta memperluas kontribusi akademik di tingkat nasional maupun internasional. Dengan cakupan multidisipliner, jurnal ini diharapkan dapat menjadi sarana pertukaran gagasan ilmiah yang inovatif, kritis, dan konstruktif.
publisher: PUSAT PENERBITAN DAN PUBLIKASI JURNAL ILMIAH (P3JI), FAKULTAS SASTRA, ILMU KOMUNIKASI, DAN PENDIDIKAN UMI
language: en
publication name: Karya Ilmiah Mahasiswa (KIMA)
issn: 2963-5640
items: PERSEPSI MAHASISWA MAKASSAR DALAM MENGINTERPRETASIKAN TREN VIDEO KESENJANGAN SOSIAL DI MEDIA TIKTOK
items: STRATEGI REPOSITIONING CAFÉ BACK SPACE DALAM MENINGKATKAN MINAT KONSUMEN DI BINANGA KARAENG KEC.LEMBANG KAB.PINRANG
items: MANAJEMEN MEDIA DIGITAL DINAS PARIWISATA DALAM MENINGKATKAN KUNJUNGAN KE OBJEK WISATA KAMPUNG GALUNG KABUPATEN SINJAI
items: STRATEGI KOMUNIKASI PELAYANAN PUBLIK PERPUSTAKAAN UMUM DALAM MENINGKATKAN MINAT KUNJUNGAN GENERASI MUDA DI KABUPATEN GOWA
items: Peran Komunikasi Ketua Karang Taruna Sulapa Eppa' Dalam Membangun Kerjasama Tim Di Desa Malimongeng Kec.Salomekko Kab.Bone
items: THE FORMATION IN LOCAL AND COLONIAL CULTURES IDENTITY IN ABDULRAZAK GURNAH'S NOVEL "AFTERLIVES"
items: AKTIVITAS MANAJEMEN KOMUNIKASI PT PELINDO MULTI TERMINAL GARONGKONG DALAM MENINGKATKAN SISTEM PENGELOLAAN INFORMASI ANTARA MANAGER DAN KARYAWAN DI KABUPATEN BARRU
items: STRATEGI KOMUNIKASI PEMASARAN TRAVEL PT ARAFAH FARHANA WISATA DI KABUPATEN PINRANG DALAM MENINGKATKAN JUMLAH PENGGUNA JASA DI ERA DIGITAL
items: ANALISIS FRAMING AKUN @SeputarMadrid PADA PLATFORM X DALAM MEMBENTUK DISKURSUS PUBLIK TENTANG EL CLÁSICO MUSIM 2024/2025
items: STRATEGI MARKETING KOMUNIKASI PRODUK KAOS FLYHOPE MELALUI MEDIA SOSIAL INSTAGRAM DAN TIKTOK DALAM MEMBENTUK BRAND AWARENESS KONSUMEN DI KOTA MAKASSAR
items: Pola Komunikasi Persuasif TPK BKKBN Dalam Penanggulangan Stunting Di Kecamatan Somba Opu
items: Peran Media Sosial dalam Membentuk Bahasa Slang Mahasiswa: Studi Kasus pada PenggunaanInstagram dan TikTok
items: Peningkatan Keterampilan Menulis Teks Laporan Hasil Observasi Melalui Model Pembelajaran Kooperatif Tipe Co-Op Co-Op
items: Penerapan Model Pembelajaran CORE Untuk Meningkatkan Keterampilan Menulis Teks Biografi Siswa
items: PR COMMUNICATION STRATEGY IN HANDLING B3 WASTEIN THE COMPANY PT. SATRIA JAYA SENTOSA KOLAKA DISTRICT, SOUTHEAST SULAWEISI PROVINCE
items: THE EFFECTIVENESS OF ONLINE LEARNING BY USING ZOOM APPLICATION
items: SORTS OF CODE MIXING USED BY ENGLISH TEACHERS IN LEARNING PROCESS
items: THE EFFECTIVENESS OF YOUGLISH WEBSITE IN IMPROVING STUDENTS' VOCABULARY AT SMPN SATAP 2 PASIR PUTIH MUNA
items: THE IMPLEMENTATION OF PREDICTION STRATEGY IN IMPROVING STUDENTS’ READING COMPREHENSION IN ENGLISH RECOUNT TEXT AT SMP NEGERI 6 WONOMULYO
items: THE EFFECTIVENESS OF START SIMPLE STORY (SSS) METHOD IN TEACHING READING NARRATIVE TEXT AT SMP KARTIKA XX-2 MAKASSAR
items: THE EFFECT OF MOBILE ACCESS (EASY LEARN ENGLISH) ON STUDENTS’ WRITING ACHIEVEMENT AT SMPN 1 KALEDUPA WAKATOBI DISTRICT
items: ANALYSIS OF STUDENT’S NEEDS IN WRITING AN ENGLISH DAILY ACTIVITY FOR THE FIRST YEAR STUDENTS OF SMP KARTIKA XX-2 MAKASSAR
items: THE IMPLEMENTATION OF BLENDED LEARNING METHOD IN ENGLISH LANGUAGE TEACHING
items: UTILIZING FOLKTALE MOVIE TO ENHANCE VOCABULARY
items: EFFECTIVENESS OF SILENT WAY METHOD IN IMPROVING STUDENT’S SPEAKING SKILL AT SMP ISLAM DARUL HIKMAH MAKASSAR
items: THE EXISTENCE OF WOMEN IN PATRIARCHAL CULTURE IN THE NOVEL WOMAN AT POINT ZERO
items: NATURAL ENVIRONMENT DESCRIBES THE PERSONALITY OF THE CHARACTERS IN EMILY BRONTE’S NOVEL WUTHERING HEIGHTS
items: THE USE OF CODE SWITCHING OF CXO MEDIA YOUTUBE CHANNEL (NSS EPISODE)
items: THE ANALYSIS OF MOVEMENT IN LOPI PENGE DANCE IN BIMA
items: THE IMPACT OF UANG PANAI’ IN SOCIAL ORDER IN LALEBATA VILLAGE, PANCA RIJANG DISTRICT, SIDRAP REGENCY

PERSEPSI MAHASISWA MAKASSAR DALAM MENGINTERPRETASIKAN TREN VIDEO KESENJANGAN SOSIAL DI MEDIA TIKTOK
type: item
description: Penelitian ini bertujuan mengkaji Persepsi Mahasiswa Makassar dalam Menginterpretasikan Tren Video Kesenjangan Sosial di Media TikTok. Dengan menggunakan metode kualitatif pendekatan fenomenologi, data dikumpulkan melalui wawancara dan observasi yang melibatkan lima informan diantaranya empat mahasiswa masing-masing dari perwakilan setiap kampus di Kota Makassar ( UMI, UIM, UNM, UNHAS ), dan 1 Konten Kreator TikTok. Hasil penelitian menunjukkan bahwa tren video kesenjangan sosial di TikTok direpresentasikan melalui unsur visual, simbol, dan narasi yang dikonstruksi oleh kreator konten. Representasi tersebut tidak hanya menggambarkan realitas sosial, tetapi juga membentuk makna tertentu bagi audiens. Mahasiswa makassar memaknai konten tersebut secara beragam, mulai dari hiburan yang relevan dengan kehidupan sehari-hari, bentuk sindiran, hingga pemicu rasa insecure akibat adanya perbandingan sosial. Selain itu, informan menyadari konten tersebut merupakan hasil konstruksi media yang sengaja dikemas untuk menarik perhatian dan membangun pemaknaan tertentu. Namun, jika tidak dipahami secara kritis, konten tersebut berpotensi menormalisasi kesenjangan sosial di masyarakat. Penelitian ini memperkuat Teori Konstruksi Sosial Teknologi, Teori Konstruksi Sosial atas Realitas, dan Teori Representasi yang menegaskan bahwa makna yang terbentuk dari konten kesenjangan sosial di tiktok tidak hanya dipengaruhi oleh isi konten yang ditampilkan, tetapi juga oleh latar belakang keluarga, pengalaman hidup, lingkungan pergaulan, serta pemahaman informan sebagai mahasiswa. Dengan demikian, TikTok tidak hanya berfungsi sebagai media hiburan, tetapi juga sebagai ruang yang membentuk persepsi, pemahaman, dan makna sosial di kalangan penggunanya.
subject: Article
  topic: section
subject: TikTok, Persepsi, Mahasiswa, Kesenjangan Sosial, Media Sosial, Makassar
  topic: keywords
creator: Nurul Adelia
creator: Zelfia Zelfia
creator: Muhammad Idris
rights: Copyright (c) 2026 Nurul Adelia, Zelfia Zelfia , Muhammad Idris https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 518
ending page: 528
doi: 10.33096/8p0e9886

STRATEGI REPOSITIONING CAFÉ BACK SPACE DALAM MENINGKATKAN MINAT KONSUMEN DI BINANGA KARAENG KEC.LEMBANG KAB.PINRANG
type: item
description: Perkembangan usaha café yang semakin pesat menimbulkan persaingan yang ketat sehingga pelaku usaha dituntut untuk melakukan inovasi guna mempertahankan daya saing dan menarik minat konsumen. Salah satu strategi yang dapat diterapkan adalah Repositioning, yaitu upaya memperbaharui citra dan posisi usaha agar sesuai dengan kebutuhan serta preferensi pasar yang terus berkembang. Penelitian ini bertujuan untuk menganalisis strategi repositioning yang diterapkan Café Back Space di Kabupaten Pinrang serta penerapannya melalui unsur-unsur bauran pemasaran. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui observasi, wawancara, dan dokumentasi terhadap pemilik usaha, karyawan, dan konsumen sebagai informan penelitian. Data dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa repositioning dilakukan melalui perubahan nama usaha dari Back Cafe menjadi Back Space sebagai identitas yang lebih modern, disertai penataan ruang, peningkatan fasilitas, penambahan variasi menu, penyelenggaraan live music, serta pemanfaatan media sosial sebagai media promosi. Implementasi strategi tersebut melalui unsur bauran pemasaran 4P (Product, Price, Place, Promotion) memberikan dampak positif terhadap minat konsumen untuk berkunjung. Penelitian ini menunjukkan bahwa repositioning mampu meningkatkan daya saing usaha, memperkuat citra café, serta menciptakan pengalaman yang lebih menarik bagi konsumen.
subject: Article
  topic: section
subject: Bauran Pemasaran
  topic: keywords
subject: Café Back Space
  topic: keywords
subject: Minat Konsumen
  topic: keywords
subject: Repositioning
  topic: keywords
subject: Strategi Pemasaran
  topic: keywords
creator: Nur Shapira
creator: Abd. Maji
creator: Muhammad Ilham
rights: Copyright (c) 2026 Nur Shapira, Abd. Maji, Muhammad Ilham https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 509
ending page: 517
doi: 10.33096/xd3kxz65

MANAJEMEN MEDIA DIGITAL DINAS PARIWISATA DALAM MENINGKATKAN KUNJUNGAN KE OBJEK WISATA KAMPUNG GALUNG KABUPATEN SINJAI
type: item
description: Penelitian ini bertujuan untuk mengetahui manajemen media digital yang dilakukan oleh Dinas Pariwisata dan Kebudayaan Kabupaten Sinjai dalam meningkatkan kunjungan wisata ke Kampung Galung. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa manajemen media digital yang dilakukan oleh Dinas Pariwisata Kabupaten Sinjai telah menerapkan fungsi manajemen POAC dalam mendukung promosi wisata Kampung Galung. Pada tahap perencanaan, Dinas Pariwisata melakukan penyusunan strategi promosi digital dan pemanfaatan berbagai platform digital, meskipun belum memiliki perencanaan konten yang terstruktur secara optimal. Pada tahap pengorganisasian, dilakukan pembagian tugas dalam pengelolaan media digital serta koordinasi dengan pengelola wisata Kampung Galung. Pada tahap pelaksanaan, promosi dilakukan melalui website, Instagram, Facebook, serta komunikasi digital berbasis WhatsApp untuk penyebaran informasi wisata kepada masyarakat. Namun, pelaksanaan promosi digital masih menghadapi kendala berupa keterbatasan anggaran, sumber daya manusia, dan produksi konten digital. Sementara itu, tahap pengawasan dilakukan melalui pemantauan respon audiens, interaksi pengunjung, serta evaluasi efektivitas promosi digital, walaupun belum dilakukan secara formal dan berkelanjutan. Bentuk manajemen media digital yang diterapkan meliputi penggunaan berbagai platform digital, pemanfaatan konten pengunjung (user generated content), pembagian tugas admin, serta koordinasi dengan pengelola wisata Kampung Galung melalui WhatsApp.
subject: Article
  topic: section
subject: Manajemen Media Digital, Dinas Pariwisata, Promosi Digital, Kampung Galung, POAC
  topic: keywords
creator: Sucitra
creator: Ahdan S
creator: Muhammad Idris
rights: Copyright (c) 2026 Sucitra, Ahdan S, Muhammad Idris https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 501
ending page: 508
doi: 10.33096/maj81006

STRATEGI KOMUNIKASI PELAYANAN PUBLIK PERPUSTAKAAN UMUM DALAM MENINGKATKAN MINAT KUNJUNGAN GENERASI MUDA DI KABUPATEN GOWA
type: item
description: Rendahnya minat kunjungan generasi muda ke perpustakaan menjadi tantangan bagi lembaga layanan informasi dalam meningkatkan budaya literasi masyarakat. Penelitian ini bertujuan untuk mengetahui bentuk pelayanan publik yang diberikan oleh Perpustakaan Umum Kabupaten Gowa serta strategi komunikasi pelayanan publik yang diterapkan untuk meningkatkan minat kunjungan generasi muda. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui observasi, wawancara, dan dokumentasi dengan memanfaatkan sumber data primer dan sekunder. Hasil penelitian menunjukkan bahwa Perpustakaan Umum Kabupaten Gowa menyediakan berbagai bentuk pelayanan publik, seperti fasilitas yang nyaman, layanan berbasis teknologi melalui Online Public Access Catalog (OPAC) dan aplikasi iGowa, program literasi yang beragam, serta pelayanan pustakawan yang ramah dan responsif. Strategi komunikasi pelayanan publik dilakukan melalui pemanfaatan media sosial sebagai sarana komunikasi digital, penyebaran informasi terkait program dan layanan perpustakaan, serta kolaborasi dengan sekolah dan komunitas literasi. Strategi tersebut disesuaikan dengan karakteristik generasi muda sehingga mampu menyampaikan informasi secara lebih menarik, interaktif, dan menjangkau audiens yang lebih luas. Penelitian ini menunjukkan bahwa pelayanan publik yang berkualitas dan strategi komunikasi yang efektif berperan penting dalam meningkatkan minat kunjungan generasi muda ke Perpustakaan Umum Kabupaten Gowa.
subject: Article
  topic: section
subject: Generasi muda
  topic: keywords
subject: Minat Kunjungan
  topic: keywords
subject: Pelayanan Publik
  topic: keywords
subject: Strategi Komunikasi
  topic: keywords
creator: Alya Restu Ananda
creator: Abd. Majid
creator: Andi Mustaqin Mustari
rights: Copyright (c) 2026 Alya Restu Ananda, Abd. Majid, Andi Mustaqin Mustari https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 490
ending page: 500
doi: 10.33096/wrm3v843

Peran Komunikasi Ketua Karang Taruna Sulapa Eppa' Dalam Membangun Kerjasama Tim Di Desa Malimongeng Kec.Salomekko Kab.Bone
type: item
description: Penelitian ini bertujuan untuk mengetahui peran komunikasi Ketua Karang Taruna Sulapa Eppa’ dalam membangun kerja sama tim serta mengidentifikasi bentuk efektivitas komunikasi yang digunakan dalam menjalin hubungan kerja sama dengan anggota di Desa Malimongeng, Kecamatan Salomekko, Kabupaten Bone. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi. Adapun Teknik analisis data yang digunakan yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa komunikasi Ketua Karang Taruna Sulapa Eppa’ memiliki peran penting dalam membangun kerja sama tim melalui proses koordinasi, penyampaian informasi, pemberian motivasi, serta penyelesaian konflik antar anggota. Komunikasi yang dilakukan mampu menciptakan hubungan yang harmonis serta meningkatkan partisipasi anggota dalam kegiatan organisasi. Adapun bentuk komunikasi yang digunakan oleh Ketua Karang Taruna Sulapa Eppa’ meliputi komunikasi formal dan informal, komunikasi kelompok, serta komunikasi interpersonal yang dilakukan secara langsung maupun melalui media komunikasi seperti grup media sosial. Bentuk komunikasi tersebut dinilai cukup efektif dalam membangun hubungan kerja sama, serta memperkuat solidaritas antar anggota Karang Taruna. Dengan demikian, komunikasi yang efektif dari seorang pemimpin organisasi memiliki peran penting dalam menciptakan kerja sama tim yang solid serta mendukung keberhasilan program kerja organisasi kepemudaan di tingkat desa.
subject: Article
  topic: section
subject: Bentuk Komunikasi
  topic: keywords
subject: Karang Taruna
  topic: keywords
subject: Kerjasama Tim
  topic: keywords
subject: Komunikasi Organisasi
  topic: keywords
creator: Anisa Inayah
creator: Abd. Majid
creator: Muhammad Ilham
rights: Copyright (c) 2026 Anisa Inayah, Abd. Majid, Muhammad Ilham https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 483
ending page: 489
doi: 10.33096/7d9v4r24

THE FORMATION IN LOCAL AND COLONIAL CULTURES IDENTITY IN ABDULRAZAK GURNAH'S NOVEL "AFTERLIVES"
type: item
description: This study examines the formation of cultural identity through the interaction between local and colonial cultures in Abdulrazak Gurnah’s novel Afterlives. The study is motivated by the need to understand how colonialism influences not only political and economic structures but also the construction of individual and collective identities in postcolonial societies. The objective of this research is to analyze the representation of cultural identity and the forms of postcolonial identity portrayed in the novel. This research employed a qualitative descriptive method using a postcolonial theoretical framework. The primary data source was the novel Afterlives, while secondary data were obtained from books, scholarly articles, and other relevant academic sources. Data were collected through intensive reading, identification of relevant quotations, thematic classification, and qualitative content analysis. The findings reveal that the characters’ identities are shaped by the conflict between local and colonial cultures, resulting in hybrid, ambivalent, and dislocated identities. Colonial experiences create trauma, alienation, and identity crises, while simultaneously encouraging the negotiation and reconstruction of identity. The study demonstrates that identity is a dynamic and ongoing process influenced by historical experiences and cultural encounters. This research contributes to a deeper understanding of the lasting impact of colonialism on cultural identity as represented in postcolonial literature.
subject: Article
  topic: section
subject: Afterlives, colonial culture, cultural identity, local culture, postcolonialism
  topic: keywords
creator: Bunga Mawar Jingga
creator: Andi Mulyani Kone
creator: Abdollah Abdollah
rights: Copyright (c) 2026 Bunga Mawar Jingga, Andi Mulyani Kone, Abdollah Abdollah https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 472
ending page: 482
doi: 10.33096/wsewq812

AKTIVITAS MANAJEMEN KOMUNIKASI PT PELINDO MULTI TERMINAL GARONGKONG DALAM MENINGKATKAN SISTEM PENGELOLAAN INFORMASI ANTARA MANAGER DAN KARYAWAN DI KABUPATEN BARRU
type: item
description: Penelitian ini bertujuan untuk mengetahui dan menganalisis aktivitas manajemen komunikasi PT Pelindo multi terminal garongkong dalam meningkatkan sistem pengelolaan informasi antara manager dan karyawan di Kabupaten Barru, serta untuk mengetahui bentuk sistem pengelolaan informasi yang diterapkan dalam lingkungan perusahaan. Penelitian menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan dalam penelitian ini terdiri dari Plt. Deputy Branch Manager Operasi, koordinator Operasi, E,O,S IT System, dan Dispatcher PT Pelindo Multi Terminal Garongkong. Hasil penelitian menunjukkan bahwa aktivitas manajemen komunikasi di PT Pelindo Muti Terminal Garongkong telah berjalan cukup baik melalui penerapan POAC (Planning, Organizing, Actuating, dan Controlling). Pada tahap perencanaan, perusahaan menerapkan sistem komunikasi yang terarah. Pada tahap pengorganisasian, perusahaan memanfaatkan media komunikasi digital seperti Whatsapp Group, aplikasi internal, briefing, dan laporan kerja. Pada tahap pelaksanaan, komunikasi dilakukan secara langsung maupun digital guna mempercepat penyampaian informasi operasional, sementara itu, pada tahap pengawasan, komunikasi digunakan sebagai sarana evaluasi dan monitoring pekerjaan. Penggunaan sistem pelaporan digital dan shared forlder membantu meningkatkan keakuratan data, transparansi informasi, serta efektivitas koordinasi antara manager dan karyawan.
subject: Article
  topic: section
subject: Komunikasi Organisasi, Manajemen Komunikasi, Sistem Pengelolaan Informasi, PT Pelindo Multi Terminal Garongkong.
  topic: keywords
creator: Esa Nur Ausy
creator: Zelfia Zelfia
creator: Abd. Majid
rights: Copyright (c) 2026 Esa Nur Ausy, Zelfia Zelfia, Abd. Majid https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 464
ending page: 471
doi: 10.33096/shtq5729

STRATEGI KOMUNIKASI PEMASARAN TRAVEL PT ARAFAH FARHANA WISATA DI KABUPATEN PINRANG DALAM MENINGKATKAN JUMLAH PENGGUNA JASA DI ERA DIGITAL
type: item
description: Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diterapkan oleh PT Arafah Farhana Wisata dalam meningkatkan jumlah pengguna jasa di era digital di Kabupaten Pinrang. Perkembangan pesat teknologi digital telah mengubah komunikasi pemasaran dari metode konvensional menjadi pendekatan yang lebih interaktif melalui platform digital seperti media sosial dan aplikasi pesan. Kondisi ini menuntut perusahaan jasa travel, khususnya di sektor haji dan umrah, untuk mengembangkan strategi komunikasi yang efektif dalam membangun kepercayaan dan menarik calon pelanggan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi yang melibatkan staf marketing, customer service, serta calon jamaah. Hasil penelitian menunjukkan bahwa PT Arafah Farhana Wisata menerapkan Karakteristik Komunikasi Pemasaran Terpadu (Integrated Marketing Communication/IMC), yang meliputi periklanan, promosi penjualan, kegiatan (event), hubungan masyarakat, pemasaran digital dan media sosial, mobile marketing, direct marketing, serta personal selling. Penggunaan platform seperti Facebook, Instagram, TikTok, WhatsApp, dan website resmi memiliki peran penting dalam penyampaian informasi dan interaksi dengan pelanggan. Selain itu, transparansi, pelayanan yang konsisten, serta testimoni pelanggan turut berkontribusi dalam membangun kepercayaan. Strategi tersebut terbukti efektif dalam meningkatkan minat dan penggunaan jasa oleh pelanggan.
subject: Article
  topic: section
subject: Karakteristik, Strategi, Komunikasi Pemasaran, IMC, Pemasaran Digital, Kepercayaan Konsumen, Travel Haji dan Umrah
  topic: keywords
creator: Asmaul Husna
creator: Abd.Majid
creator: Ahdan
rights: Copyright (c) 2026 Asmaul Husna, Abd.Majid, Ahdan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 453
ending page: 463
doi: 10.33096/247n4f77

ANALISIS FRAMING AKUN @SeputarMadrid PADA PLATFORM X DALAM MEMBENTUK DISKURSUS PUBLIK TENTANG EL CLÁSICO MUSIM 2024/2025
type: item
description: Penelitian ini bertujuan untuk menganalisis framing akun @SeputarMadrid pada platform X dalam membentuk diskursus publik tentang El Clásico musim 2024/2025. Penelitian menggunakan pendekatan kualitatif dengan metode analisis framing Robert N. Entman yang meliputi define problems, diagnose causes, moral judgment, dan suggest remedies. Data penelitian diperoleh dari 62 tweet akun @SeputarMadrid terkait empat pertandingan El Clásico musim 2024/2025 di platform X. Teknik pengumpulan data dilakukan melalui observasi dan dokumentasi, sedangkan uji keabsahan data menggunakan intercoder reliability dengan rumus Ole R. Holsti. Hasil penelitian menunjukkan bahwa akun @SeputarMadrid secara aktif membingkai El Clásico sebagai refleksi performa internal Real Madrid. Penyebab kekalahan lebih banyak dikaitkan dengan strategi pelatih, performa pemain, dan kondisi internal tim. Framing yang dibangun juga menggunakan bahasa evaluatif dan emosional yang memengaruhi persepsi audiens terhadap pertandingan. Diskursus publik yang terbentuk di platform X berkembang melalui respons afirmatif, oposisi, analitis, dan emosional dari pengguna. Penelitian ini menunjukkan bahwa akun fanbase tidak hanya berfungsi sebagai penyebar informasi, tetapi juga sebagai aktor komunikasi digital yang berperan dalam membentuk opini dan konstruksi makna di ruang publik digital.
subject: Article
  topic: section
subject: Framing, Diskursus Publik, Komunikasi Digital, X (Twitter), El Clásico
  topic: keywords
creator: Muhammad Iqbal
creator: Abd. Majid
creator: Andi Muttaqin Mustari
rights: Copyright (c) 2026 Muhammad Iqbal, Abd. Majid, Andi Muttaqin Mustari https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 443
ending page: 452
doi: 10.33096/9vh6jm55

STRATEGI MARKETING KOMUNIKASI PRODUK KAOS FLYHOPE MELALUI MEDIA SOSIAL INSTAGRAM DAN TIKTOK DALAM MEMBENTUK BRAND AWARENESS KONSUMEN DI KOTA MAKASSAR
type: item
description: Penelitian ini bertujuan untuk mengetahui strategi marketing komunikasi produk kaos flyhope melalui media sosial instagram dan tiktok dalam membentuk brand awareness yang terbentuk pada konsumen flyhope. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi. Informan dalam penelitian ini terdiri dari owner flyhope, admin media sosial, tim kreatif, brand ambassador, konsumen, serta anggota komunitas fashion lokal di Kota Makassar. Hasil penelitian menunjukkan bahwa strategi marketing komunikasi yang diterapkan flyhope dilakukan melalui pemanfaatan media sosial instagram dan tiktok sebagai media utama promosi. Strategi tersebut meliputi pembuatan konsten digital kreatif, penggunaan reels dan video tiktok, endorsement influencer lokal, pemberian promo digital, serta interaksi aktif dengan konsumen melalui komentar dan direct message. Strategi tersebut dinilai efektif dalam meningkatkan eksistensi brand flyhope di kalangan anak muda Kota Makassar. Konsistensi visual konten, konsep streetwear yang modern, serta penggunaan media sosial secara aktif mampu membantu konsumen mengenali dan mengingat brand flyhope. Bentuk brand awareness konsumen terhadap produk kaos flyhope berada pada beberapa tingkat yaitu brand recognition, brand recall, dan Top Of mind. Sebagian besar konsumen mampu mengenali flyhope melalui logo, desain produk, dan konten media sosial yang sering muncul di instagram dan tiktok. Beberapa konsumen jugamampu mengingat flyhope ketika membahas clothing lokal di Kota Makassar. hal tersebut menunjukkan bahwa strategi marketing komunikasi melalui media sosial berhasil membantu brand awareness konsumen terhadap produk kaos flyhope.
subject: Article
  topic: section
subject: Strategi Marketing Komunikasi, Digital Marketing, Instagram, TikTok, Brand Awareness, Flyhope.
  topic: keywords
creator: Rashika Ramansyah
creator: Zelfia Zelfia
creator: Andi Muttaqin Mustari
rights: Copyright (c) 2026 Rashika Ramansyah, Zelfia Zelfia , Andi Muttaqin Mustari https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 431
ending page: 442
doi: 10.33096/04m53f60

Pola Komunikasi Persuasif TPK BKKBN Dalam Penanggulangan Stunting Di Kecamatan Somba Opu
type: item
description: Penelitian ini bertujuan untuk mengetahui dan menganalisis pola, bentuk, serta kemampuan komunikasi persuasif Tim Pendamping Keluarga (TPK) BKKBN dalam upaya menanggulangi kasus stunting di Kecamatan Somba Opu, Kabupaten Gowa. Penelitian ini menggunakan metode kualitatif deskriptif dengan pengumpulan data melalui observasi langsung, wawancara mendalam dengan informan kunci, dan dokumentasi. Hasil penelitian menunjukkan bahwa TPK BKKBN menerapkan pola komunikasi persuasif dua arah dan multi arah melalui kegiatan posyandu, penyuluhan bulanan, serta pendekatan door to door dalam memberikan edukasi kepada keluarga sasaran. Bentuk komunikasi yang digunakan berupa komunikasi interpersonal dan komunikasi kelompok yang dilakukan secara fleksibel sesuai dengan kondisi masyarakat. Komunikasi interpersonal dilakukan melalui kunjungan langsung ke rumah keluarga sasaran sehingga TPK dapat memahami kondisi dan kebutuhan keluarga secara lebih mendalam, sedangkan komunikasi kelompok dilakukan melalui kegiatan posyandu, penyuluhan, dan diskusi bersama masyarakat untuk memperluas penyampaian informasi. Selain itu, kemampuan komunikasi TPK terlihat dari cara mereka membangun kedekatan emosional, menggunakan pendekatan persuasif yang empatik, serta kemampuan mendengarkan dan menyesuaikan pesan dengan karakteristik masyarakat. Namun, komunikasi tersebut masih menghadapi tantangan berupa resistensi dari sebagian keluarga yang dipicu oleh kekhawatiran terhadap efek samping imunisasi seperti demam tinggi. Hal ini menyebabkan pesan pesan pencegahan stunting belum sepenuhnya diterima dan dipraktikkan secara konsisten oleh masyarakat. Oleh karena itu, diperlukan strategi komunikasi yang lebih fleksibel, berbasis empati, dan adaptif terhadap latar belakang sosial masyarakat guna membangun kepercayaan publik dan mendorong perubahan perilaku pola asuh yang sehat demi mempercepat penurunan angka stunting di Kabupaten Gowa.
subject: Article
  topic: section
subject: Komunikasi Persuasif, TPK BKKBN, Stunting, Kecamatan Somba Opu
  topic: keywords
creator: Putri Arindah Asri
creator: Zelfia Zelfia
creator: Hadawiah Hadawiah
rights: Copyright (c) 2026 Putri Arindah Asri, Zelfia Zelfia , Hadawiah Hadawiah https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 421
ending page: 430
doi: 10.33096/wc88n274

Peran Media Sosial dalam Membentuk Bahasa Slang Mahasiswa: Studi Kasus pada PenggunaanInstagram dan TikTok
type: item
description: Perkembangan media sosial telah membawaperubahan besar terhadap pola komunikasi mahasiswa, terutama dalam penggunaan bahasa slang. Instagram dan TikTok menjadi dua platform yang paling berpengaruhdalam penyebaran istilah-istilah baru yang digunakandalam percakapan sehari-hari. Penelitian ini bertujuanuntuk mengetahui bagaimana media sosial membentukbahasa slang mahasiswa serta dampaknya terhadapkomunikasi akademik dan sosial. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatanstudi kasus. Data diperoleh melalui observasi penggunaanmedia sosial dan wawancara terhadap mahasiswapengguna aktif Instagram dan TikTok. Hasil penelitianmenunjukkan bahwa media sosial berperan besar dalammempercepat penyebaran bahasa slang melalui kontenvideo, komentar, caption, dan tren viral. Bahasa slang digunakan mahasiswa untuk menunjukkan identitaskelompok, mengikuti tren, dan menciptakan komunikasiyang lebih santai. Namun, penggunaan slang secaraberlebihan juga dapat memengaruhi penggunaan bahasaIndonesia yang baik dan benar dalam konteks formal. Penelitian ini menyimpulkan bahwa media sosial memilikipengaruh signifikan terhadap perkembangan bahasaslang di kalangan mahasiswa.
subject: Article
  topic: section
subject: media sosial, bahasa slang, mahasiswa, Instagram, TikTok
  topic: keywords
creator: Fa’adhillah Ramadhani Dilla
creator: Sitti Rahmawati
creator: Umar Mansyur
rights: Copyright (c) 2026 Fa’adhillah Ramadhani Dilla, Sitti Rahmawati, Umar Mansyur https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 417
ending page: 420
doi: 10.33096/1za7ay36

Peningkatan Keterampilan Menulis Teks Laporan Hasil Observasi Melalui Model Pembelajaran Kooperatif Tipe Co-Op Co-Op
type: item
description: Rendahnya keterampilan menulis teks laporan hasil observasi pada siswa kelas X-5 SMA Negeri 10 Makassar disebabkan oleh kurangnya pengetahuan siswa untuk mempelajari teks laporan hasil observasi serta kurangnya motivasi dan minat belajar siswa sehingga ketika belajar dalam kelompok, mereka cenderung menjadi anggota pasif. Penelitian ini bertujuan untuk menguraikan penggunaan model kooperatif tipe co-op co-op dalam proses pembelajaran dan meningkatkan hasil belajar menulis laporan hasil observasi. Penelitian ini merupakan Penelitian Tindakan Kelas (PTK) yang dilaksanakan dalam dua siklus, masing-masing terdiri atas tahap perencanaan, pelaksanaan, pengamatan atau observasi, dan refleksi. Subjek penelitian adalah 37 siswa kelas X-5 SMA Negeri 10 Makassar. Teknik pengumpulan data meliputi observasi aktivitas siswa dan guru, tes keterampilan menulis, wawancara, serta dokumentasi. Analisis data dilakukan dengan menggunakan analisis deskriptif kuantitatif dan analisis deskriptif kualitatif. Hasil penelitian menunjukkan keaktifan dalam pembelajaran yang mencapai 85% pada siklus I pertemuan pertama dan meningkat menjadi 94% pada pertemuan kedua. Peningkatan yang signifikan terjadi pada siklus II yakni 98%. Selain peningkatan keaktifan dalam pembelajaran, terdapat pula peningkatan nilai rata-rata keterampilan menulis siswa, yakni 53 pada tahap pra siklus menjadi 78 pada siklus I dan meningkat menjadi 86 pada siklus II. Dengan demikian, penerapan model pembelajaran kooperatif tipe co-op co-op terbukti efektif dapat meningkatkan keterampilan menulis laporan hasil observasi siswa kelas X-5 SMA Negeri 10 Makassar.
subject: Article
  topic: section
subject: Co-Op Co-Op, Keterampilan Menulis, Laporan Observasi, Pembelajaran Kooperatif
  topic: keywords
creator: Siti Nurhaliza
creator: Nurmiah Muin
creator: Nurfathana Mazhud
rights: Copyright (c) 2026 Siti Nurhaliza, Nurmiah Muin, Nurfathana Mazhud https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 410
ending page: 416
doi: 10.33096/fwb6jx13

Penerapan Model Pembelajaran CORE Untuk Meningkatkan Keterampilan Menulis Teks Biografi Siswa
type: item
description: Penelitian ini bertujuan untuk meningkatkan keterampilan menulis teks biografi melalui penerapan model pembelajaran CORE (Connecting, Organizing, Reflecting, Extending) pada siswa kelas X SMA Negeri 21 Makassar. Permasalahan penelitian dilatarbelakangi oleh rendahnya keterampilan menulis siswa yang ditunjukkan oleh nilai rata-rata prasiklus sebesar 60 dan hanya sebagian kecil siswa yang mencapai kriteria ketercapaian tujuan pembelajaran (KKTP). Penelitian ini menggunakan metode Penelitian Tindakan Kelas (PTK) model Kemmis dan McTaggart yang meliputi tahap perencanaan, pelaksanaan tindakan, observasi, dan refleksi. Subjek penelitian berjumlah 35 siswa. Data dikumpulkan melalui tes menulis, observasi aktivitas siswa, dan dokumentasi, kemudian dianalisis secara deskriptif kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa penerapan model CORE mampu meningkatkan keterampilan menulis teks biografi siswa. Nilai rata-rata meningkat dari 60 pada prasiklus menjadi 73 pada siklus I dan meningkat menjadi 87 pada siklus II. Keaktifan siswa dalam pembelajaran juga meningkat dari 66% menjadi 82%. Temuan ini menunjukkan bahwa model pembelajaran CORE efektif meningkatkan keterampilan menulis teks biografi sekaligus meningkatkan keaktifan siswa dalam pembelajaran Bahasa Indonesia.
subject: Article
  topic: section
subject: Keterampilan Menulis
  topic: keywords
subject: Model CORE
  topic: keywords
subject: Teks Biografi
  topic: keywords
creator: KHUSNUL KHUSNUL
creator: Ihramsari Akidah
creator: Umar Mansyur
rights: Copyright (c) 2026 KHUSNUL KHUSNUL, Ihramsari Akidah, Umar Mansyur https://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-18
publication date: 2026-08-18
starting page: 403
ending page: 409
doi: 10.33096/30gbyy11

PR COMMUNICATION STRATEGY IN HANDLING B3 WASTEIN THE COMPANY PT. SATRIA JAYA SENTOSA KOLAKA DISTRICT, SOUTHEAST SULAWEISI PROVINCE
type: item
description: The purpose of this research is to find out the communication strategy in dealing with B3 waste. At the company PT. Satria Jaya Sentosa the research method used is a qualitative descriptive research method. This research lasted for one month located in kolaka subdistrict Baula data collection techniques through text observation, interviews and documentations. The results of this study show that waste is unwanted residual material after the end of a process. Waste is determined by humans according to the degree of its use in actual natural processes. B3 waste processing must be carried out in an integrated manner, because improper management of B3 waste can cause harm to human life, other living things and damage to the environment. The company PT. Satria Jaya Sentosa is a mining company that B3 waste processing process from start to finish,
subject: Article
  topic: section
subject: strategy in dealing with B3 waste. at the company PT. Satria Jaya Sentosa
  topic: keywords
creator: Rahmi Rusadi
creator: Ahdan Ahdan
creator: Muhammad Idris
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 318
ending page: 324

THE EFFECTIVENESS OF ONLINE LEARNING BY USING ZOOM APPLICATION
type: item
description: This study aims to discuss how effective online learning is using the zoom application during the covid-19 pandemic is and how the obstacles faced by the students in using the zoom Application as a learning instrument. In this study, the data collection techniques used were observation, questionnaires, and interviews, which consist of ten statements about the perception of online learning using various applications, especially the zoom application. The ources of data in this study were taken by an English teacher and thirty students of SMP Kartika XX-2 Makassar. The research instruments were onnobservation and the research herself with the approach of a qualitative descriptive design. Data analysis technique used three steps, namely: the data reduction, data display, and conclusion verification. Then the resuls show that teachers give a sensitive perception of online English learning, the process of learning English learning cannot make the English language process more effective in achieving learning objectives. Students also give thee positive perception of offline English learning. Furthermore online English learning can foster students’ independent learning attitudes, but they find obstacles in the implementation of online English learning cannot be done up.
subject: Article
  topic: section
subject: Effectiveness
  topic: keywords
subject: Online Learning
  topic: keywords
subject: Zoom Application
  topic: keywords
creator: Tenry Ibnu Kotabah
creator: Muhammad Ibnu Yunus
creator: Awaluddin Ibnu Syamsu
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 311
ending page: 317

SORTS OF CODE MIXING USED BY ENGLISH TEACHERS IN LEARNING PROCESS
type: item
description: The purpose of this study was to determine the types of code-mixing, and teachers’ perception using code-mixing in the learning at SMP Kartika XX-2 Makassar. This study used descriptive qualitative research methods and data collection techniques were observation and interviews. The subject of this research was an English teachers at SMP Kartika XX-2Makassar. Based on the observation, that there were three kinds of code-blending involved by English teachers in learning, in particular intra-sentential code-blending, intra-lexical code-blending and including changes in articulation, at SMP Kartika XX-2 Makassar both of teachers used the first type of code-mixing, namely intra-sentential code-mixing in class. While the perception of teachers using code-mixing in learning is situation and lack of vocabulary.
subject: Article
  topic: section
subject: Sorts of Code-Mixing
  topic: keywords
subject: Code-Mixing in Learning
  topic: keywords
creator: Nurul Denita Maghfirah
creator: Kaharuddin Denita Kaharuddin
creator: Hariratul Denita Jannah
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 304
ending page: 310

THE EFFECTIVENESS OF YOUGLISH WEBSITE IN IMPROVING STUDENTS' VOCABULARY AT SMPN SATAP 2 PASIR PUTIH MUNA
type: item
description: The focus of this research was the use of YouGlish in improving students’ vocabulary at SMPN Satap 2 Pasir Putith Muna. YouGlish is a website that offers a variety of captivating materials with subtitles that are freely accessible. Most of the videos are from YouTube videos, so students can learn English vocabulary and phrases in a practical and fun way. The purposes of this research are to investigate the effectiveness of the use of the YouGlish website at SMPN Satap 2 Pasir Putih Muna and to explore the students’ perceptions about the use of the YouGlish website in improving students’ vocabulary at SMPN Satap 2 Pasir Putih Muna. The method used in this research was Classroom Action Research (CAR), which had two cycles and threemeetings per cycle. Planning, implementing, observing, and reflecting are all parts of the research process. The results showed that the mean score on the pre-test was 56.75, and there were no students who achieved the minimal criteria, the mean score on the first cycle test was 61.25, and there were 35% of the students have reached the minimal criteria of success, and the mean score on the second cycle test was 78.5, and 80% of the students have reached the minimal criteria of success, that means the students have improved their vocabulary abilities in each test. Based on the results of the tests and the questionnaire were given, most of the students are agree that the YouGlish website can improve their vocabulary abilities.
subject: Article
  topic: section
subject: Effectiveness
  topic: keywords
subject: Improving students’ vocabulary
  topic: keywords
subject: YouGlish
  topic: keywords
creator: Muh. Ibnu Asakir
creator: Syamsidar Ibnu Syamsidar
creator: Muhammad Ibnu Yunus
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 296
ending page: 303

THE IMPLEMENTATION OF PREDICTION STRATEGY IN IMPROVING STUDENTS’ READING COMPREHENSION IN ENGLISH RECOUNT TEXT AT SMP NEGERI 6 WONOMULYO
type: item
description: To describe the implementation of prediction strategy in improving students’ reading comprehension in the English recount text. To describe the improvement of students’ reading comprehension through prediction strategy. The method of Classroom action research has a very important and strategic role to improve the quality of learning when implemented properly, it means that the parties involved in CAR (teacher) consciously develop the skill in detecting and solving the problem that happened when learning in the class through meaningful action. The subjects of this study were 30 students in the first year of SMP Negeri 6 Wonomulyo in the academic year 2021/2022. In this research, students’ Reading test scores were calculated using the SPSS 25. The result showed that students’ achievement in reading English words increased. This can be seen in the mean score of students on the pre-test which only reached 41 while after being given treatment three times, after being tested the mean score of their post-test increased to 68.5. This showed a significant increase so this method was effective in improving students’ English reading. Meanwhile, the result of the questionnaire showed that students enjoyed learning English by using the prediction strategy even though they still had some problems such as being shy or afraid, there were still unfamiliar words, and the duration of learning English was limited. So, the writer concluded that the use of prediction strategy as the English learning media was effective.
subject: Article
  topic: section
subject: Prediction strategy
  topic: keywords
subject: Reading comprehension
  topic: keywords
creator: Murtini Murtini
creator: Sitti Halijah
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 289
ending page: 295

THE EFFECTIVENESS OF START SIMPLE STORY (SSS) METHOD IN TEACHING READING NARRATIVE TEXT AT SMP KARTIKA XX-2 MAKASSAR
type: item
description: The purposes of this research are to find out the effective start simple story (SSS) in improving students’ reading narrative text and to find out the the students’ perceptions about usage the Start Simple Story (SSS) to improve reading narrative. It was conducted at Class VIII-B of SMP Kartika XX-2 Makassar which consisted of 20 students’ as the sample of the research. This research used quantitative approach with pre-experimental research using pre-test and post-test. The researcher used two research instruments. There were tests and questionnaire. The research findings indicated that Using start simple story (SSS) method in improving the students' reading narrative text. It was proved by the mean score of pre-test was 62 is classified as fairly good score then improved to be 80 in post-test is classified as very good. The improvement percentage was 25, 806%. It means that there was a significant difference of achievement in the test result before and after applying this method. The result of the questionnaire proved that most of the students were interested in using start simple story (SSS) method.
subject: Article
  topic: section
subject: Effectiveness
  topic: keywords
subject: Start Simple Story
  topic: keywords
subject: Teaching Reading Narrative Text
  topic: keywords
creator: Muh. Isral
creator: Syamsidar Syamsidar
creator: Muhammad Yunus
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 283
ending page: 288

THE EFFECT OF MOBILE ACCESS (EASY LEARN ENGLISH) ON STUDENTS’ WRITING ACHIEVEMENT AT SMPN 1 KALEDUPA WAKATOBI DISTRICT
type: item
subject: Article
  topic: section
subject: mobile access
  topic: keywords
subject: Easy Learn English
  topic: keywords
subject: writing achievement
  topic: keywords
creator: Mika Yanti
creator: Sitti W. Halijah
creator: Sulastri W. Sulastri
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 278
ending page: 282

ANALYSIS OF STUDENT’S NEEDS IN WRITING AN ENGLISH DAILY ACTIVITY FOR THE FIRST YEAR STUDENTS OF SMP KARTIKA XX-2 MAKASSAR
type: item
description: This research focuses on how far discovery learning method improves writing ability (daily activity) students of class VII SMP Kartika Wirabuana XX-2 Makassar. The objective of the research is to discover the effect of discovery learning method in improving writing ability (daily activity) students of class VII SMP Kartika Wirabuana XX-2 Makassar. This research is quantitative research. The population in this study was all students of class VII of Kartika Wirabuana XX-2 Makassar Junior High School which amounts to 68 people. The sample in this study was class VII A students of 12 people and class VII B amounting to 11 people. The instrument used in this study was a test. The purpose of this study is to find out how much influence the application of discovery learning methods to improve the writing skills of students of class VII junior high school Kartika Wirabuana XX-2 Makassar. The results of showed that the average score of students' writing ability with the application of the discovery learning smethod in the pre-test was 51.48 while in the post-test it was 78.70. After the application of the Discovery Learning Value method from Asymp. Sig. (2-tailed) of 0.025 < 0.05 then it can be said that the distribution research data is normal. From this study there is a significant difference in students between before and after the application of discovery learning methods.
subject: Article
  topic: section
subject: Writing Ability
  topic: keywords
subject: Discovery Learning Method
  topic: keywords
creator: Masita W. Subu
creator: Muhammad W. Yunus
creator: Hadijah W. Hadijah
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 272
ending page: 277

THE IMPLEMENTATION OF BLENDED LEARNING METHOD IN ENGLISH LANGUAGE TEACHING
type: item
description: The goal of this research is to find out what eleven A1-grade senior high school students in Darul Aman Gombara Makassar thought about the introduction of the blended learning method in English language teaching and what the method's benefits were for the students. This study used a descriptive technique that took one month to collect data using a closed-ended questionnaire, an open-ended questionnaire, and an interview. Purposive sampling was used to collect data from the class of eleven A1 classes, which included 35 students. To determine the students' perceptions, the closed-ended questionnaire scores were converted into percentages and examined. The results of the open-ended questionnaire and interview were incorporated into the description. The findings of this study are revealing that students had a favorable attitude about the use of the Blended Learning Method in English Language Teaching. The respondents' positive judgment stemmed from their experience studying utilizing the Blended studying Method.
subject: Article
  topic: section
subject: Perception
  topic: keywords
subject: Blended learning
  topic: keywords
subject: English learning
  topic: keywords
creator: Mantovani W. M
creator: Rusdiah W. Rusdiah
creator: Awaluddin W. Syamsu
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 266
ending page: 271

UTILIZING FOLKTALE MOVIE TO ENHANCE VOCABULARY
type: item
description: This study aims to Utilizing Folktale Movie Increase the student vocabulary. the research used a classroom action research method that adopted the Kemmis and McTaggart designs. the procedure includes planning, implementation, observation, and reflection. the research includes two cycles consisting of four meetings in each cycle. the participants of this study were 30 students of class VII. in collecting data obtained from observation sheets, documentation, and written tests. researchers used pre-test and post- test achievement tests. the results showed that using folktale movie had succeeded in increasing students vocabulary mastery. some students gradually got good grades in the second cycle. based on the observations, students enjoy the whole teaching and learning process because this technique encourages students to be more active and accept challenges they never did before.
subject: Article
  topic: section
subject: Utilizing
  topic: keywords
subject: enhance vocabulary
  topic: keywords
subject: folktale movie
  topic: keywords
creator: Isra Hidayanti
creator: Irmawaty Hasyim
creator: Salmia Syarifuddin
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 260
ending page: 265

EFFECTIVENESS OF SILENT WAY METHOD IN IMPROVING STUDENT’S SPEAKING SKILL AT SMP ISLAM DARUL HIKMAH MAKASSAR
type: item
description: This study aims to determine the effectiveness of the silent method in improving students' speaking skills and students' perceptions of improving speaking skills at SMP Islam Darul Hikma Makassar. The population of this study were students of class VIII B at SMP Islam Darul Hikma Makassar. Sampling was done through purposive sampling. The number of samples is 21 people. The researcher gave the students a pre-test and a post-test. Data were analyzed using IBM SPSS 26. To analyze the data, a score was determined which included the accuracy, fluency and understanding of the researcher. The results of this study showed that the pre-test average was 46.10 and the post-test average was 60.29. The researcher concluded that the use of the silent way method was effective in improving students' speaking skills. As for the perception of students, 80% of them are very interested in using the silent way method to support their speaking learning.
subject: Article
  topic: section
subject: silent way
  topic: keywords
subject: improve English
  topic: keywords
subject: speaking skill
  topic: keywords
creator: Indrawati Indrawati
creator: Irmawaty Hasyim
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 250
ending page: 259

THE EXISTENCE OF WOMEN IN PATRIARCHAL CULTURE IN THE NOVEL WOMAN AT POINT ZERO
type: item
description: The study is interested to gain a general understanding of women's existence and the limitations or pain they go through in patriarchal cultures, particularly for Firdaus, the main character in the book. 1975 saw the release of the novel Woman at Zero Point in Lebanon. The author wants to convey in terms of equality and justice Gender at that time, we often encounter in everyday life. The research employs qualitative methods. A descriptive analysis was the research methodology used in this project. Steps the researcher took when assessing the data were: Reading, Understand, Analyzing, and Summing up the research results. The research found that are in the novel women are described in 4 categories of gender equality and justice, namely, Gender Injustice, Oppression or cruelty, Violence, and Burden or the role of women. Where there is discrimination and oppression of women both are influenced by a culture that considers the position of men to be higher than the position of women and social status between men and women.
subject: Article
  topic: section
subject: gender
  topic: keywords
subject: justice
  topic: keywords
subject: patriarchy
  topic: keywords
subject: women
  topic: keywords
subject: men
  topic: keywords
creator: Zakira Denita Asmaya
creator: Emma Nurhaliza Bazergan
creator: Sitti Nurhaliza Halijah
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 242
ending page: 249

NATURAL ENVIRONMENT DESCRIBES THE PERSONALITY OF THE CHARACTERS IN EMILY BRONTE’S NOVEL WUTHERING HEIGHTS
type: item
description: The study aimed to describe how nature describes the character's personality in Wuthering Heights novel and the writer also wants to convey the moral message contained in the novel with the aim that readers can implement it in everyday life. In order to keep the research focus thorough and in-depth, this research uses qualitative research. The method used in the research use a descriptive research. The theory used is the theory of literary eco-criticism. Researchers also applied a careful reading strategy to facilitate researchers in obtaining data. This research finds that the novel Wuthering Heights had explained that nature often describes the personalities of the characters such as wilderness, dwelling, and animal characters. In this novel, there are also moral messages conveyed such as religion, democracy, self-introspection, mutual respect, and social care. The message conveyed can also be implemented by readers in their daily lives.
subject: Article
  topic: section
subject: literary eco-criticism
  topic: keywords
subject: character
  topic: keywords
subject: novel
  topic: keywords
creator: Wina Ayu Salsabila Harnika
creator: Muhammad Basri Dalle
creator: Emma Nurhaliza Bazergan
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 232
ending page: 241

THE USE OF CODE SWITCHING OF CXO MEDIA YOUTUBE CHANNEL (NSS EPISODE)
type: item
description: The Researcher analyzed the data used the qualitative descriptive method. Descriptive analysis was used for data collection in this research. Data captured on CXO Media YouTube channel for NSS episodes 1-10. The theory proposed by Hoffman (1991) and Suwito (1985). The data were utterances from video transcriptions. Video transcripts were analyzed to determine the type of code-switching, and video column comments were analyzed to select viewer comments related to the guest star's use of code-switching in the video. The researcher has established inter-sentential code switching, intra-sentential code switching, emblematic switching (tag switching), external and internal code switching in video. The results of this investigation showed that the types of intra-sentential code-switching there are 78 utterances found in the guest stars of NSS episodes 1–10 was the dominant type used by guest stars. The researcher also found that positive comments were the most dominant among the comments from viewers who watched guest star videos.
subject: Article
  topic: section
subject: Code Switching
  topic: keywords
subject: NSS Episode
  topic: keywords
subject: Youtube
  topic: keywords
creator: Nuraliyah Ayu Salsabila Yunus
creator: Rusdiah Ayu Salsabila Rusdiah
creator: Abdollah Ayu Salsabila Abdollah
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 221
ending page: 231

THE ANALYSIS OF MOVEMENT IN LOPI PENGE DANCE IN BIMA
type: item
description: This study aims to determine the meaning of movement in the Lopi Penge dance in Bima. This type of research is descriptive qualitative, qualitative data technique used is data trigulation which includes observation, interviews and literature study. The main problems in this study consist of 2 (two) first, what is the form and meaning of the Lopi Penge song as an accompaniment in the Lopi Penge dance in Bima and the second, what are the forms and meanings contained in the Lopi Penge dance in Bima. The results showed that the Lopi Penge dance is a dance that has a very deep historical meaning and value for the Bima people, the Lopi Penge dance is usually danced during the harvest season, weddings, and other major events in Bima. In addition, the Lopi Penge dance also serves to unite and foster a sense of belonging and love between the Bima people.
subject: Article
  topic: section
subject: Meaning
  topic: keywords
subject: movement
  topic: keywords
subject: lopi penge
  topic: keywords
creator: Muliati Ayu Salsabila Guslina
creator: Kaharuddin Ayu Salsabila Kaharuddin
creator: Muli Umiaty Umiaty Noer
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 212
ending page: 220

THE IMPACT OF UANG PANAI’ IN SOCIAL ORDER IN LALEBATA VILLAGE, PANCA RIJANG DISTRICT, SIDRAP REGENCY
type: item
description: This research discusses the impact of Uang Panai’ among the community in Lalebata Village, Panca Rijang District, Sidrap Regency. Uang Panai’ is money that must be handed over from the parties of the prospective groom's family to the prospective bride of the family to finance the wedding ceremony. While dowry is a gift in the form of money or money from men to women as a condition for the validity of marriage according to Islamic teachings. Data is taken from the research process by going directly to the field with qualitative research methods. Data obtained directly from community leaders, religious and community leaders who are considered competent in Lalebata Village, Panca Rijang District, Sidrap Regency.
subject: Article
  topic: section
subject: Uang Panai’
  topic: keywords
subject: Wedding
  topic: keywords
subject: Society
  topic: keywords
subject: Sidrap Regency
  topic: keywords
creator: Moch. Vibran Ayu Salsabila Haikal Akbar
creator: Muli Umiaty Umiaty Noer
creator: Rusdiah Umiaty Rusdiah
rights: Copyright (c) 2024 Pusat Penerbitan & Publikasi Ilmiah (P3i) Fakultas Sastra UMI Makassar
date: 2024-08-31
publication date: 2024-08-31
starting page: 208
ending page: 211