- Sports Sponsorship,
- Sports Marketing,
- Economic Development,
- Nigeria
Abstract
Sports sponsorship has become a critical tool in advancing sports marketing globally, and in improving infrastruture, sports participation, and economic growth. Assessing its functionality in Delta State is necessary for an enhance improvement. This paper therefore, examines the extent sports sponsorship enhance consumers’ perception of sports marketing in Delta State are suggests means of improving sports sponsorship in Delta State. To arrive at meaning conclusion or findings the study used descriptive research design. The research instrument used was a set of questionnaire administered to 100 respondents selected through single random sampling which consists of sports marketers, sports coaches, sports journalist and athletes in Delta State, Nigeria. The findings reveal a strong public perception of the benefits associated with sports sponsorships, particularly in terms of job creation, investment attraction, and infrastructure development. Respondents largely agree that increased sponsorship can lead to tangible economic benefits, positioning it as a critical component for fostering local development. Finally the study amongest others recommended that to foster partenership with reputable sponsors, enhance visibility and engagement, develop targeted sponsorship strategies.
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