Advances in Law, Pedagogy, and Multidisciplinary Humanities
Vol 3 No 1 (2025)
Articles

Exploring the Potential of Nigerian Cuisine in Boosting Food Tourism: Challenges, Opportunities, and Strategies for Development

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  • Maxwell-Borjor Achuk Eba,
  • Apeh Columba Apeh,
  • Boypa Oyama Egbe
Maxwell-Borjor Achuk Eba
University of Calabar
Apeh Columba Apeh
University of Calabar
Boypa Oyama Egbe
University of Calabar
Published May 3, 2025
Keywords
  • Food tourism,
  • Nigerian cuisine,
  • culinary heritage,
  • tourism development
How to Cite
Eba, M.-B., Apeh, A., & Egbe, B. (2025). Exploring the Potential of Nigerian Cuisine in Boosting Food Tourism: Challenges, Opportunities, and Strategies for Development. Advances in Law, Pedagogy, and Multidisciplinary Humanities, 3(1), 324-335. Retrieved from https://jurnal.fs.umi.ac.id/index.php/alpamet/article/view/921

Abstract

Food tourism presents a significant yet underexplored opportunity for Nigeria’s economic and cultural development. This study examines the potential of Nigerian cuisine as a driver for tourism, analyzing its rich culinary diversity, current challenges, and viable strategies for growth. Despite global interest in African food, Nigeria’s gastronomic offerings remain underpromoted, facing obstacles such as inadequate infrastructure, inconsistent quality, and limited international awareness. Through a mixed-method approach—including literature review, case studies, and stakeholder interviews—this research highlights key opportunities, such as leveraging Nigeria’s vibrant street food culture, diaspora influence, and digital media engagement. The paper proposes actionable strategies, including government policy support, private-sector investments in culinary branding, and the development of food-focused tourism circuits. By addressing these factors, Nigeria can position itself as a competitive food tourism destination, fostering economic growth and cultural preservation.

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