COMMUNICATION STRATEGY OF THE CENTRAL BUTTON DISTRICT TOURISM OFFICE ORGANIZATION IN DEVELOPING THE MUTIARA BEACH TOURISM DESTINATION, MAWASANGKA DISTRICT
Keywords:
strategy, communication, organization, destinations, tourism
Abstract
The research objectives of this study were (1) to determine the communication strategy of the tourism office of Central Buton Regency in developing the Mutiara Beach tourist destination, Mawasangka District. (2) To find out the form of development of the Mutiara Beach tourist destination, Mawasamgka District, Central Buton Regency. The type of research used is a qualitative description. The subjects in this study were the tourism office, tourist site officers, visitors or tourists. The research lasted for one month and was located in Central Buton District, Mawasangka District. The results showed that there were still many disturbances to the tourist facilities of Mutiara Beach, Central Buton Regency, Mawasangka District, such as a lack of clean water, damaged access roads.
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Bagyono. 2014. Alfabeta Tourism and Hospitality, Bandun.
Bungin, Burhan. 2015. Tourism Communication: Destination Marketing and Branding. Jakarta: Prenadamedia Group.
Cangara, Hafied: 2016 Political Communication Eevisi Edition. PT Raya Grafindo Persada: Jakarta.
Don F. Faules. 2015. Organizational Communication. Bandung: PT Teen Rosdakarya.
Erli, et al. 2021. Impact of the development of the Mutiara Beach tourist attraction on the economy of the Gumanano community, Central Buton Regency. Online Journal of Economic Education Study Program Vol. 6, no. 1. Halu Oleo University: Kendari.
Gusti Bagus Ray Utama. 2016. Introduction to the Tourism Industry. Yogyakarta: Deepublish.
Hardjana, Andre. 2016. Organizational Communication, Strategy and Competency. Jakarta: PT. Kompas Media Nusantara.
Hadianingsih, Malinda. 2018. Tourism Communication Strategy in the Development of the Halal Tourism Industry. Thesis. Brawijaya University: West Nusa Tenggara.
Heri, Sandi A. 2021. Tourism Communication Strategy by the Langkat Regency Tourism Service in Developing Tangkahan International Tourism Destinations. Thesis. Muhammadiyah University of North Sumatra: Medan.
Heriyati, Yati. 2019. Potential for Development of the Tapandullu Beach Tourism Object in Mamuju Regency GROWTH Scientific Journal of Development Economics Vol.1, No.1. STIE Muhammadiyah Mamuju: Mamuju.
Juliansyah Noor. 2011. Research Methodology. Jakarta: Penada Media Group.
Karyono, A Hari. 1997. Tourism. Jakarta: PT Gramedia Widiasarana Indonesia.
Khoirul, Mujahid M. 2022. Strategy for the Development of Beautiful Beaches as a Tourist Attraction in Buleleng District. Undiksha Geography Education Journal Vol.10, No.2. Ganesha University of Education: Singaraja.
La Bonto, Zulvikar, et al. 2020. Development of Beach Tourism in Central Buton Regency: Study on Mutiara, Wantopi and Katembe. Journal of Natural Resources and Environmental Management Vol. 10, no. 3. Brawijaya University: Malang.
Moleong, Lexy, 2007, Qualitative research methodology; Bandung: PT. Rosdakarya Teenager.
Morissan. 2009. Organizational Communication Theory. Ghalia Indonesia Publisher: Bogor.
Muhajir. (2018) The Values of Maccera Tappareng Ceremony In Buginese Society at Wajo Regency (Local Culture Analysis). Tamaddun: Jurnal Bahasa, Sastra dan Budaya. Vol. 17, No. 2, p.20-25.
Namer, Indra. 2021. Tourism Communication Strategy for the Banten Province Tourism Service in the Covid-19 Era. Thesis. Sultan Ageng Tirtayasa University: Serang.
Pendit, Nyoman S., 1999. Tourism Science. Jakarta: Trisakti Tourism Academy.
Pitana I Gede, et al. 2009. Introduction to Tourism Science. Yogyakarta: Rafsanjani.
Romli, Khomsahrial. 2011. Complete Organizational Communication. Grasindo: Jakarta.
Ruliana, Poppy. 2014. Organizational Communication: Theory and Case Studies. Jakarta : PT Rajagrafindo Persada.
Rusudi, Siregar. 2001. Forms of Development Participation. Jakarta Library Hall.
Rusudi, Siregar. 2001. Forms of Development Participation. Jakarta Library Hall.
Sedamayanti. 2013. Building and Developing Culture and Tourism Industry. Bandung: PT Refika Aditama.
Saifuddin, and Sulistiyani Titin. 2022. Beach Tourism Development Strategy in an Effort to Improve the Economy of Surrounding Communities. Scientific Journal of Accounting and Finance Vol. 4. Nurul Jadid Paiton University: Probolinggo.
Suwantoro, Gamal. 2004. Basics of Tourism. Yogyakarta: Andi.
Wow, Wrong. 2003. Tourism Management. Jakarta: PT. Pradnya Paramita.
Yoeti, Oka A. 2001. Tourism Planning and Development. Jakarta: PT. Pradnya Paramita.
Yasir. 2021. Tourism Communication in the Development of Tourist Destinations in Kuok District, Kampar Regency. Journal of Communication Studies. Vol 9, No. 1. Riau University: Pekanbaru
Published
2024-04-30
Section
Article
