An Analysis of Language Styles Used by Burger King on Instagram Posts
Abstract
This study aims to: 1.) find out the style of language in the post on the Burger King Instagram page. 2.) find out what style of language is the most dominant used by Burger King. The study method used in this study is descriptive qualitative method. The present study used Instagram social media of Burger King which is American in an Indonesian branch. The study found 20 captions on posts on Instagram Burger King. The study aims to analyze the data by looking for images that possessed captions, then classifying the data based on language styles such as frozen style, formal style, casual style, consultative style, and also intimate style. The results of this study varied widely. There were 13 kinds of casual style and 13 kinds of consultative style, then followed by 5 kinds of formal style and 6 kinds of intimate style. While the frozen style was not found on the American and Indonesian Burger King Instagram because the language style used was very standard. Based on the results of data analysis and discussion, it was found that the most dominant language style used was casual style and consultative style for their advertising. Casual style is a style of language that uses a mixture of language and language elements used were very relaxed in nature, while consultative style is a style of business language because it talks or relates about business. This style of language is the most dominant to increase consumer interest in buying the product.
References
Andre. (2020). Instagram.https://portal-uang.com/instagram/. Accessed on 17 February 2021 at 07:42.
Apprilliawati, Mita. (2014).Iklan Online Dalam Media Social.Banda Aceh: UniversitasSyiah Kuala.
Asfihan, Akbar.n (2021). Instagram Adalah : Sejarah Fungsi dan Keistimewaan Instagram.https://adalah.co.id/instagram. Accessed on 10 January 2021 at 7:16.
Brian, Rio. (2020). PengertianIklan:Tujuan,Ciri-Ciri, Syarat, danJenis- JenisIklan.https://www.maxmonroe.com/pengertian.iklan.html. Accessed on 26 January 2021 at 07:29.
Budiarti, Ayu., et al. (2016). Analisis Diksi dan Gaya Bahasa Pada Akun Yang Terdalam Di Media Social Instagram. JawaTimur: Universitas Jember
Fitriani.(2015). Pengertiandan Manfaat Sosiolinguistik. Makassar: Universitas Negeri Makassar.
Haqqo, O, A. (2016). Language Style The Jakarta Post Advertisements. Malang: State Islamic University of Maulana Malik Malang.
Joos, M. (1976).The Style of Five clocks Ed. Nancy AinsWorth Johnson, Current Topics in Languange: Introductory Reading. Massachusetts.
KBBI. (2021). Kamus Besar Bahasa Indonesia, Sosiolinguistik. https://kbbi. web.id/sosiolinguistik. Accessed on 23 march 2021 at 22:36.
Kesuma, T, M. (2012).PrinsipdanKriteriaPeriklanan Dari Perspektif Islam. Aceh: UniversitasSyiah Kuala.
Kurniawan, Andre.(2020). 4 Macam-Macam Gaya Bahasa Dalam Sastra Beserta Pengertiandan Contohnya.https://m.merdeka.com/jabar/4-macam-macam-gaya-bahasa-dala-sastra-beserta-pengertian-dan-contohnya.kln.html. Accessed on 26 January 2021 at 05:46
Pamungkas, ImanuelPanji. (2019). Pemanfaatan Media Social Instagram Sebagai Media Periklanan UMKM Di Beteng Trade Center (BTC) Solo. Solo: Universitas Sebelas Maret.
Pengaribuan, Nilawati., et al (2020). Language Style InInstagram Cosmetic Advertisement. Medan: Universitas Darma Agung.
Risalahmuslim. (2021). QS.AnNisaa’(Wanita) – Surah 4 Ayat 29 (QS.4:29). https://risalahmuslim.id/quran/an-nisa/4-29/#elementor-tab-tittle-2001. Accessed on 25 march 2021 at 21:13.
Saragih,Ferdinaen.(2008).PengertianSosiolinguistik.https://sigodang.blogspot.com/2008/10/pengertian-sosiolinguistik-selengkapnya.html?m=1. Accessedon17 february 2021 at 07:32.
Sipahutar, Iren Yswara. (2018). Language Style In “Love Rosie” Movie: A Sociolinguistic Analysis. Sumatera Utara: Universitas Sumatera Utara.
Sitompul, Romarsauli F., et al (2020). Presuppotion of Food Advetisement In Instagram.Medan: UniversitasDarmaAgung.
Tukau, Natalia, A, W. (2020).Pengaruh Gambardan ProfilInstagram Teras rumahmu Terhadap Kesadaran Merek. Yogyakarta: UniversitasAtma Jaya Yogyakarta.
Wen, A. (2009).A Linguistic and Non-Linguistik Analysis of Gender Difference in Writing Style in Adolescent Blogs. Malaysia: Journal of Compute-Mediated communication.
Authors who publish with Tamaddun journal agree to the following terms:
1. Authors retain the copyright and grant Tamaddun the right of first publication. The work will be licensed under a Creative Commons Attribution License (CC BY 4.0), which permits others to share the work with proper acknowledgment of the authorship and initial publication in this journal.
2. Authors may enter into additional non-exclusive agreements for the distribution of the published version of their work (e.g., posting it to an institutional repository or including it in a book), provided that the initial publication in this journal is acknowledged.
3. Authors are encouraged to post their work online (e.g., in institutional repositories or on their personal websites) before and during the submission process. This can lead to productive exchanges and increase the visibility and citation of the published work.
