The Meanings of Advertisements in Palopo Pos Newspaper (A Semantical Analysis)
Abstract
This research aimed at finding out the kinds of advertisement in Palopo Pos Newspaper and the meaning of advertisement in Palopo Pos Newspaper. The method used in this research was descriptive qualitative method. The source of data in this research was the Newspaper, named Palopo Pos Newspaper. The data are collected from the advertisement in Palopo Pos Newspaper from January until December 2013 edition and 2014 edition. In analyzing the data, the writer used semantical analysis by using Geoffrey Leech’s Theory. It aimed at finding out the kinds and the meaning of advertisement in Palopo Pos Newspaper, then the writer analyzed and explain the data from the newspaper. The result of this research showed that there were six kinds of advertisement was found. There were costumer, financial, business, trade, recruitment and retail advertisement.Whereas there were seven kinds of meaning in advertisement was found. There were social, affective, connotative, conceptual, collocative, thematic and reflected meaning. The purpose of this research is to give understanding about the kinds and the meaning of advertisement used semantical analysis by using Geoffrey Leech’s Theory to readers or the next researchers who would like to know and research more about it.
References
Bittner, John R. 1986. An Introduction: Mass Communication 4th edition. New Jersey: Regents Prentice-Hall, inc.
Bogdan, R & Biklen S.K. 1992. Qualitative Research for Education: An Introduction to Theory and Methods. Boston : Allyn and Bacon.
Bovee, Courtland L. & William F. Arens. 1986. Comtemporary Advertising. Chicago Keent College of Law.
Bullon, Stephen. 1983. Longman Dictionary of Contemporary English. English : Pearson ESL.
Charles.W. Kreidleer. 1998. Introducing English Semantic. Amazon: Rouhedge.
Daswani, Chander J and Southworth, Franklin C. 1974. Foundation of Linguistics. London: Collier Macmillan Publisher.
Demers, A, Harnish, Robert. M, & Adrian Akmajian. 1981. Linguistics, Sixth Editions.US one Rogers Street: Cambrige
Ellis, Carolin & Ellingson, Laura. 2000. Qualitative Methods. New York : Macmillan.
Goddard, C. 1997. Semantic Analysis. Oxport: Oxford University Press.
Goddard, Angela. 1998. The Language of Advertising. London and New York: Routledge.
Griffith, Patrick. 2006. An Introduction to English Semantics and Pragmatics. London: Endigburg University Press.
Halliday, M.A.K. & Christian Matthiessen. 2004. An Introduction to Functional Grammar. London: Arnold.
Harry Rakhman. 2012. The Representation of Women in Print Advertisements of Autocar Magzsines. Bandung, UPI. Unpublished Thesis.
Authors who publish with this journal agree to the following term:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution Non-Commercial Share Alike License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
_.png){kind=icon}
